Half Time for the Pest Control Season

July 29, 2011

July is coming to an end and with it we reach the half way point in “the pest control season.” If the pest control company has a well rounded and diversified service offering, the winter can and should be as welcome as the summer. That takes some doing and for most, the pest control season, roughly from April till October is when the bulk of new business arrives.
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The Yin Yang of Sales and Service

May 7, 2011

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When weighing the benefits of having one sales team and one separate service team vs. a combined sales/service team I believe something may be missing in the equation.

When you have separate sales and service teams the assumption is that they are assigned to do what they do best. Certainly you can maximize the selling ability of sales people by not burdening them with service. Likewise, you would not want to burden service people with sales opportunities they cannot close.
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Dominoes Gets Free Publicity

April 24, 2011

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Dominoes Gets Free Publicity from Economic and Political Mess

Dominoes Gets Free Publicity from Economic and Political Mess

Dominoes Pizza is the only lucky winner with huge free name recognition the past few years of:

Financial Dominoes
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What do Joshua, Paul Revere and Argentine Ants Have in Common?

February 22, 2011

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In this new social internet age, can anyone doubt our powerful need to communicate a message, to be heard and to act upon that message as a group.

In biblical times, Joshua rallied the Hebrew troops with his shofar, sounding the charge and striking fear in the hearts of the soldiers of Jericho. During the American Revolution, Paul Revere road his horse to fame on a midnight ride to warn the American patriots that “The British are coming!” And you all know that argentine ants, with their acid trails and chemical receptors transmit the message to stampede any threat and devour any food source. Read the rest of this entry »


More of the Same or A Surprising Difference?

January 31, 2011

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In San Diego we like to compare Mexican food outlets. To be honest, I usually can’t tell the difference. There are some higher quality Mexican food restaurants, but mostly it’s a matter of restaurant cleanliness, volume of food and location that makes the difference. So too in Israel, my teenage memories were of seeing one falafel fast food stand after another. At the central bus stations, it was possible to have 5-10 falafel stands on one block.
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My Alternate Universe

January 16, 2011

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In about six hours I’ll be boarding an El Al flight to Israel. This trip is very special for me. Between ages 15 and 26 (1970-77) I spent a great deal of time in Israel, mostly living on kibbutzim, in various sections of the country. Since then, I was back in ’82 and ’97 for short visits. This is the first time I’ll have totally free movement, with a rental car. It’ll just be me and my wife, with our own private schedule of visits, sites, excursions, hikes… with stops at a few local wineries.
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Pest Control Ground Shifting

October 17, 2010

Can you feel the ground shifting in the pest control market?

The companies that are doing well have done a good job of experimenting in new markets. Some choices are missteps. Some are really big mistakes! But at least if your company is exploring new markets, new ideas, new ways of doing business, than something good may come of it, so long as the pest control company does not over-allocate resources and money to untried ideas. Read the rest of this entry »


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