The Social Networking Boomerang Effect

September 15, 2011

On Sept. 11th, the 10th anniversary of the homocide bombing attacks on the World Trade Center, the Pentagon and likely either the White House or Congress, which left several thousand dead, tens of thousands injured and traumatized and the nation in a state of shock, I received a social networking newsletter with a shocking headline. The newsletter is one I have received for a couple of years now. It comes from a landscape company in southern California. I have always enjoyed the newsletter covering landscape issues, but this time I was just blown away.
Read the rest of this entry »

Advertisements

What Were You Thinking?

July 11, 2011

Add to FacebookAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to TwitterAdd to TechnoratiAdd to Yahoo BuzzAdd to Newsvine

Risk taking is a necessary part of business. If you can’t take a risk and still sleep, you really should not own a company, not to mention a pest control or termite company, that facing liability risks each and every day at every service visit and between services.
Read the rest of this entry »


The Twilight Zone of Reputation Management

April 24, 2011

Add to FacebookAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to TwitterAdd to TechnoratiAdd to Yahoo BuzzAdd to Newsvine

Preserving and enhancing the reputation of a business has entered a new twilight zone with social media. The websites that focus in this arena are a moving target, as are the search engines that track social media.

There are four basic types of reputation management entities. There are those like Angie’s List and Yelp that see themselves as pro-consumer. Then there are other entities such as Customer Lobby that are pro-business. The search engines are actually the best at staying neutral. The last type of reputation management firms are those that scrape the internet looking for negative comments, identifying them to the corporate client and suggesting methods to combat or alleviate the negative publicity.
Read the rest of this entry »


Pest Control Ground Shifting

October 17, 2010

Can you feel the ground shifting in the pest control market?

The companies that are doing well have done a good job of experimenting in new markets. Some choices are missteps. Some are really big mistakes! But at least if your company is exploring new markets, new ideas, new ways of doing business, than something good may come of it, so long as the pest control company does not over-allocate resources and money to untried ideas. Read the rest of this entry »


Pest Control Summer Recap

August 30, 2010

The summer pest control season will be over soon. Hopefully we’ll have an “Indian Summer” that extends into September and October. As the rush of new customers winds down, have you considered what went right and what went wrong?

Did your team hold up to the pressure? Did the team remain a team or did players operate as individuals, out for their own narrow interests?
Read the rest of this entry »


Scam USLBA Award for Pest Control Companies

August 1, 2010

Last year I noticed a prominent company in the Southern California market that had a PPC (Pay-per-Click) Google campaign going pretty hot with a title line of “Best Voted for Pest Control in San Diego.” I had wondered who in fact voted for them and they referred me to the USLBA. Today I saw another San Diego Pest Control company that states they were awarded “Best of Carlsbad.” What nonsense!
Read the rest of this entry »


The Safe Haven of Diversification

February 13, 2009

Please comment on my February 2009 contribution to Pest Management Professional on page 22. The termite industry is really in serious trouble. I hope this article encouraging diversification away from the termite industry will help even one PMP to think differently about the problem.

Here is a highlight from the artice: “The termite industry is in the eye of a Tsunami of technological, natural, economic and perceptual changes and it’s up to us to adjust. If we don’t we are going to be swept away by the ever-rising tides.”

Add to FacebookAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to TwitterAdd to TechnoratiAdd to Yahoo BuzzAdd to Newsvine


%d bloggers like this: