DO you read the Wall Street Journal? You should. At least today you should. The front page of the WSJ Personal Journal has an article entitled Critter Counteroffensive, highlighting integrated management approaches to rodent control, a leading pest problem sited around the country by pest control companies contacted by Ellen Byron of the Wall Street Journal.
This is very good publicity for the pest control industry and for those pest control companies sited in the article. Where can you get this kind of free publicity and recognition.
Consider the history, discipline, programs and marketing of these companies. This kind of free publicity doesn’t just happen to the lucky.