The Social Networking Boomerang Effect

September 15, 2011

On Sept. 11th, the 10th anniversary of the homocide bombing attacks on the World Trade Center, the Pentagon and likely either the White House or Congress, which left several thousand dead, tens of thousands injured and traumatized and the nation in a state of shock, I received a social networking newsletter with a shocking headline. The newsletter is one I have received for a couple of years now. It comes from a landscape company in southern California. I have always enjoyed the newsletter covering landscape issues, but this time I was just blown away.
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Hearts Pest Management Produces The Bells and Whistles

August 11, 2011

Hearts Consulting Group and Anastasia Ad Design have rolled out the latest version of the Hearts Pest Management website, incorporating many of the social media features that you can expect from state-of-the-art pest control websites – including gallery, video, blog and forum sections as well as social feedback capability to create a social community around the enterprise.
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The Twilight Zone of Reputation Management

April 24, 2011

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Preserving and enhancing the reputation of a business has entered a new twilight zone with social media. The websites that focus in this arena are a moving target, as are the search engines that track social media.

There are four basic types of reputation management entities. There are those like Angie’s List and Yelp that see themselves as pro-consumer. Then there are other entities such as Customer Lobby that are pro-business. The search engines are actually the best at staying neutral. The last type of reputation management firms are those that scrape the internet looking for negative comments, identifying them to the corporate client and suggesting methods to combat or alleviate the negative publicity.
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I Have a Voice

April 11, 2011

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Previously I blogged about King’s Speech, a superb film about an heir to the throne of England who happened to stammer, an impediment for anyone, but woefully disastrous for someone who would be required to speak for the British Empire. The focus of that blog entry was on having the will to overcome personal impediments to personal growth and success.

There is so much more one can garner from truly listening to this film, with all the passion it has to offer. Please listen closely to this trailer.
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What do Joshua, Paul Revere and Argentine Ants Have in Common?

February 22, 2011

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In this new social internet age, can anyone doubt our powerful need to communicate a message, to be heard and to act upon that message as a group.

In biblical times, Joshua rallied the Hebrew troops with his shofar, sounding the charge and striking fear in the hearts of the soldiers of Jericho. During the American Revolution, Paul Revere road his horse to fame on a midnight ride to warn the American patriots that “The British are coming!” And you all know that argentine ants, with their acid trails and chemical receptors transmit the message to stampede any threat and devour any food source. Read the rest of this entry »


Overwhelming Force and Patience

January 31, 2011

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On day 8 of my vacation in Israel, we visited the Golan Heights, where we arrived at a stunning historical site called Gamla. Perhaps some of you are familiar with a place in the southern Negev desert called Masada (a strategically located mountain fortress), where Jewish resistance held up against the Romans for three years, from 67 C.E to 70 C.E. Gamla is a similar location on the Golan heights, where the Jewish fighters held off the Roman legions for a year in 67 C.E. The location on a lone peak, can only be approached from one direction and only with extreme difficulty.
Gamla has one of the most amazing views of the Kinnereth (the Sea of Galilee).
You needn’t be Christian to appreciate the spiritual beauty of the surrounding locations and understand how inspired one could be, while standing or sitting here, listening to a spiritual message.
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Hearts Consulting Group, LLC Hot Blogging

August 14, 2010

Some of you may be wondering, why all the blogging? It’s unusual for a pest control company, although you see this more and more frequently as a means of communicating a company message. Pest Management Professional Magazine reported this trend toward blogging in the pest control industry. Accompanying all web media is an increased flow of “push media” email to convey the message. Genma Holmes, owner of Holmes Pest Control in Memphis, Tenn. prefers Twitter. You will need a Twitter account to see how she has developed a following with Twitter. (I haven’t figured out Twitter yet, but I’m trying). Of course, Facebook is the latest craze of everyone and every company that wants friends, with approximately one-half billion subscribers!
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