Culture and Negotiating Price
If you’ve ever lived in different countries or even different regions of the United States, you have learned that we do have real differences beyond personality. Our culture informs us of how to view life events. That’s especially true in commerce and the transaction of merchandise and services.
Examples of Cultural Issues in Pest Control Pricing
Here are a few examples of situations I’ve run across:
My technician tells me he gets really tired of certain nationalities that are always looking for bargains. He tells me, “The customer can take my price or leave it!”
This is a bad attitude informed by lack of exposure to other cultures and lack of understanding for the intent of the customer’s action. The technician gets his pride hurt when the prospect tells him that his price is too high, not understanding that in the eyes of the prospect he is taken for a fool if he doesn’t negotiate a lower price.