Ford has much too much eGo in their EcoBoost. What are they thinking in Detroit? Did they not know we were in serious economic trouble? Did they not consider the possibility of another run up on gas prices? Power? As a pest control fleet owner I could car less about power. We carry 500-1200 pounds in the bed, not 3,000 pounds. We are not racing them off-road. I don’t think I’d want my guys to even consider the possibility that they could power down the streets.
Yet, when you listen to Ford promotions and videos, estimated gas mileage is simply at the bottom of the list. Ford claims these F150’s will get 23 on the highway and a limpy 16 on the streets. That’s if you believe the numbers. Naturally, “Driving mileage will vary” based on driving conditions and driving skills. I’m a mid-sized guy that wants vehicles built for my needs and size. I don’t want to be supersized! Ford should not be telling the public what they want.
Oh, if you haven’t heard and if you don’t know yet. There is no commitment from Ford to continue the Ranger beyond the 1st quarer or 1st half of 2012. The dealerships are running down the stock of Rangers. I am told, as they are told, that something will replace the Ranger. For now, they are pushing everyone up into the F150. Well, I’m not being pushed up. I’m being pushed over into a Tacoma, a Frontier or a Dakota. I’m simply not going to buy a bigger vehicle for all the power in the world. While Ford gives up on light trucks (and for all its’ years in operation, the Ranger was never more than an average, clanky, yet useful light truck). Ford should be doing what I expect its’ competition will be doing. That is, they will be improving their offerings to the light truck community.
I’m saying it now for Ford to hear. The pest control industry and many other service industries that have Ranger fleets will be abandoning Ford.
P.S. Push those social media buttons and express your opinion.