Shake Up the Game

The January 2009 print issue of Pest Management Professional magazine highlighted my first contribution. See the bottom of page 17

Here is a hightlight: “Companies fail when the practices that made them successful become unquestioned routine. The routine solidifies into ingrained, intractable, failure inducing grind.”

The franchise model is based on the idea that the easiest road to business success is to copy what someone else has done. Another approach to success, a more inventive, original and possible mega-success comes from doing the opposite of what everyone else is doing. I hope a few folks in and out of the pest control industry might be able to experience an eye-opening moment from this article. This approach has been good enough for companies like Warrn Buffett’s Berkshire Hathaway and Steve Job’s Apple.

Please feel free to comment on the article.

Call me at 858-486-1006 if you are interested in a management consultation. Niche marketing, as discussed in this article, is only one technique to overcome your competition in the pest control market.

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One Response to Shake Up the Game

  1. Gerry says:

    Here is an article about branding and sales strategy that supports and certainly deepens the benefits of going contrarian in your sales organization. One main point made is that rather than constantly trying to close sales, we should be looking to open sales, establishing relationships and letting the time be right for closing. Our customers will find us refreshing people to deal with when we conduct our businesses with fresh thinking.

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