The January 2009 print issue of Pest Management Professional magazine highlighted my first contribution. See the bottom of page 17
Here is a hightlight: “Companies fail when the practices that made them successful become unquestioned routine. The routine solidifies into ingrained, intractable, failure inducing grind.”
The franchise model is based on the idea that the easiest road to business success is to copy what someone else has done. Another approach to success, a more inventive, original and possible mega-success comes from doing the opposite of what everyone else is doing. I hope a few folks in and out of the pest control industry might be able to experience an eye-opening moment from this article. This approach has been good enough for companies like Warrn Buffett’s Berkshire Hathaway and Steve Job’s Apple.
Please feel free to comment on the article.
Call me at 858-486-1006 if you are interested in a management consultation. Niche marketing, as discussed in this article, is only one technique to overcome your competition in the pest control market.