With a few exceptions, and certainly Hearts Pest Management is an exception, industry analysts and people in the know are saying that pest control (general pest) is down 40 percent on average. Termite business is down closer to 60 percent. At Hearts, we certainly have our share of people who are experiencing economic hardships. It’s especially sad when the economic hardship also leads to failed marriages and exodus from California (with or without a house sale). For companies looking to survive, forget the old ways of doing business. There is no one way, because we are all different, with an assortment of strengths and weaknesses, but surviving and prospering will require creativity, ingenuity, economic backing and a plan.