Please comment on my February 2009 contribution to Pest Management Professional on page 22. The termite industry is really in serious trouble. I hope this article will help even one PMP to think differently about the problem.
The Safe Haven of Diversification
February 13, 2009
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PMP Magazine Contributions, Pest Control Companies, Pest Industry Issues | Tagged: branding, Competiton, Economics, Marketing, Termites | 
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Posted by Gerry
Shake Up the Game
February 2, 2009The January 2009 print issue of Pest Management Professional magazine highlighted my first contribution. See the bottom of page 17
Please feel free to comment on the article.
Call me at 858-486-1006 if you are interested in a management consultation. Niche marketing, as discussed in this article, is only one technique to overcome your competition in the pest control market.
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General, PMP Magazine Contributions, Pest Control Companies, Pest Industry Issues | Tagged: branding, Competiton, Marketing | 
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Posted by Gerry
Gerry