Who Shall Live and Who Shall Die

I’m not talking here about pests, I’m talking about pest control companies. The new season is here. Some pest control companies have not survived the winter of discontent with the economy. Now, more companies than ever will realize they are not ready for 21st century competition.
The competitive playing field is getting very tough, as companies adjust to a new economic, marketing and environmental perspective. There is little time left for companies that have not moved. The wrong steps just waste precious time.
Only time will tell. This coming fall, there will be a lot of woulda-shoulda-coulda’s.

The Safe Haven of Diversification

Please comment on my February 2009 contribution to Pest Management Professional on page 22. The termite industry is really in serious trouble. I hope this article will help even one PMP to think differently about the problem.

Shake Up the Game

The January 2009 print issue of Pest Management Professional magazine highlighted my first contribution. See the bottom of page 17

Please feel free to comment on the article.

Call me at 858-486-1006 if you are interested in a management consultation. Niche marketing, as discussed in this article, is only one technique to overcome your competition in the pest control market.